A five minute chat with ChatGPT

We asked the ever popular bot a few questions on its role in B2B branding and communications. The results seem to suggest that we shouldn’t, as humans, be reaching for the situations vacant pages just yet!

Q: How are you today?

A: Thank you for asking! As a computer program, I don't have feelings, but I'm here and ready to assist you. How can I help you today?


Q: We’d like to know if you consider ChatGPT a viable alternative to B2B branding and communications agencies?

A: ChatGPT and similar language models can be valuable tools for certain aspects of B2B branding and communications, but they are not direct substitutes for specialized agencies. Here are some considerations:

Content Generation: ChatGPT can help generate content, such as blog posts, social media updates, or email drafts. However, agencies often bring a human touch, creativity, and strategic thinking that AI may lack.

Personalisation: AI can assist in personalizing content at scale, but agencies can offer a deeper level of personalisation by understanding the unique needs and preferences of the target audience.

Strategy and Planning: Agencies are skilled in developing comprehensive communication strategies, considering brand positioning, target audience, and business goals. AI can provide support, but human expertise is often crucial for strategic planning.

Brand Voice and Creativity: AI models may struggle to capture the unique brand voice and creativity that a human-driven agency can deliver. Agencies excel in creating distinctive and memorable brand identities.

Relationships and Networking: Agencies often have established networks and relationships within the industry, facilitating collaborations and partnerships. AI lacks the ability to build and nurture such relationships.

Adaptability: AI can quickly generate content based on data, but agencies can adapt to changing market dynamics, trends, and unforeseen challenges, providing a more dynamic and flexible approach.


Q: Is investing in a human branding and communications approach still a good idea in the age of AI?

A: Absolutely. While AI and automation can streamline certain aspects of branding and communications, a human-centric approach remains crucial for several reasons:

Creativity and Innovation: Humans bring a level of creativity, intuition, and innovation that AI currently cannot match. The ability to think outside the box, generate novel ideas, and adapt to unexpected situations is a unique strength of human professionals.

Emotional Intelligence: Understanding and effectively appealing to human emotions is a key aspect of successful branding and communication. Humans have the capacity for emotional intelligence, empathy, and a nuanced understanding of cultural and social contexts, allowing for more authentic and resonant messaging.

Relationship Building: Building and nurturing relationships is a human strength. This is essential in areas like public relations, where personal connections, trust, and effective communication are vital for success. Human professionals can navigate the nuances of interpersonal relationships and networking in ways that AI cannot.

Contextual Understanding: Humans excel at understanding complex and nuanced contexts. They can interpret cultural trends, shifts in consumer behavior, and other contextual factors that influence effective communication strategies.

Ethical Considerations: Humans can make ethical judgments and navigate moral considerations in ways that AI, which operates based on programmed algorithms, may struggle with. This is particularly important in crafting messages that align with the values of the target audience.

Adaptability: While AI is powerful in handling routine and data-driven tasks, humans are more adaptable to unforeseen circumstances and rapid changes. This adaptability is crucial in dynamic markets and evolving industries.


Q: What would you say to those brands that are seeking to use ChatGPT in lieu of a human brand and communications company?

A: For brands considering the use of ChatGPT or similar language models in lieu of a human branding and communications company, here are some points to consider:

Augmentation, Not Replacement: While AI like ChatGPT can assist with content generation and certain communication tasks, it's essential to view it as a tool for augmentation rather than a complete replacement for human expertise. Human creativity, intuition, and strategic thinking remain critical elements in effective branding and communications.

Human Touch and Emotional Intelligence: AI lacks the depth of emotional intelligence and understanding of human nuances that human professionals bring to communication. Brands that prioritize human interactions and empathy often build stronger emotional connections with their audience.

Brand Authenticity: Authenticity is a key element of successful branding. Human professionals can better understand and convey the authentic voice of a brand, ensuring that messaging aligns with the brand's values and resonates with its target audience.

Strategic Thinking and Planning: Human professionals excel at developing comprehensive communication strategies that consider a brand's positioning, target audience, and long-term goals. AI can support tactical execution, but strategic planning often requires human insights.

Creativity and Innovation: Creativity is a distinctly human trait. While AI can generate content based on patterns in data, it may struggle to produce truly innovative and groundbreaking ideas that can set a brand apart in a competitive market.

Relationship Building: Building relationships, whether with customers, partners, or the media, is a human strength. Human communications professionals can navigate the complexities of interpersonal connections and adapt to the unique needs of various stakeholders.

Ethical Considerations: Human professionals can navigate ethical considerations, cultural nuances, and moral judgments that may arise in communication strategies. Brands need human oversight to ensure that their messaging aligns with ethical standards and societal expectations.

In conclusion, while AI, including ChatGPT, can be a valuable tool in certain aspects of branding and communications, it is advisable for brands to recognise its limitations and the continued importance of human involvement in crafting a strong and authentic brand identity. Combining the strengths of AI with human creativity and strategic thinking is likely to yield the most effective and well-rounded communication strategies.


Thank you ChatGPT.

A: You're welcome! If you have any more questions or if there's anything else I can help you with, feel free to ask. Happy to assist!

Revamping your B2B brand messaging and positioning: a strategic guide

The importance of effective brand messaging and positioning cannot be overstated, and for B2B companies in particular, conveying the right message to your target audience and establishing a strong market position can be a game-changer. In this blog post, we'll explore the 10 essential steps to successfully implement new B2B brand messaging and positioning.

1. Understand your audience

Before embarking on any brand messaging or positioning overhaul, it's crucial to have a deep understanding of your target audience. Who are your ideal customers? What are their pain points, needs, and aspirations? What challenges do they face in their industries? Conduct thorough market research, create buyer personas, and engage in customer interviews to gather valuable insights. The more you know about your audience, the better you can tailor your messaging to resonate with them.

2. Define your unique value proposition (UVP) 

Your UVP is the foundation of your brand messaging and positioning. It's what sets you apart from your competitors and explains why your products or services are the best choice. Clearly articulate what makes your offerings unique, whether it's superior quality, innovative features, cost-efficiency, or exceptional customer service. Your UVP should be concise and easy to understand, making it the focal point of your messaging.

3. Align with your company's core values

Your brand messaging should reflect your company's core values and mission. If you haven't already defined these, now is the time to do so. Aligning your messaging with your values not only creates authenticity but also helps you attract like-minded customers and employees who share your vision and principles.

4. Conduct a competitive analysis

To position your B2B brand effectively, you need to know where you stand in relation to your competitors. Analyze the messaging and positioning of your competitors to identify gaps or opportunities. This analysis can help you carve out a unique space in the market and avoid messaging that sounds too similar to others in your industry.

5. Craft a compelling brand story

Stories have the power to captivate and engage audiences. Develop a brand story that not only explains what you do but also why you do it. Share the journey, challenges, and successes that have shaped your company. A well-crafted narrative can create an emotional connection with your audience and leave a lasting impression.

6. Develop a messaging hierarchy

Your brand messaging should be structured in a hierarchy, starting with your UVP at the core. Create a hierarchy that encompasses your UVP, key benefits, supporting points, and a clear call to action. This hierarchy will ensure that all your messaging is consistent and that your audience receives a cohesive message across various touchpoints.

7. Test and refine

Don't assume that your new brand messaging will resonate perfectly with your audience right away. Test it with a select group of customers or stakeholders and gather feedback. Use A/B testing for marketing materials and digital channels to determine which messages perform best. Continuously refine your messaging based on real-world results and feedback.

8. Create consistency across channels

Consistency is key to successful brand messaging and positioning. Ensure that your messaging is consistent across all communication channels, including your website, social media, email marketing, and sales collateral. This consistency reinforces your brand identity and makes it easier for customers to recognise and remember your message.

9. Obtain team buy-in

Your employees are ambassadors of your brand, so it's crucial to educate and train them on the new messaging and positioning. Provide clear guidelines, conduct workshops, and encourage your team to embody the brand values in their interactions with customers and partners.

10. Monitor and adapt

The business landscape is dynamic, and what works today may not work tomorrow. Continuously monitor market trends, customer feedback, and the performance of your messaging. Be prepared to adapt and evolve your brand messaging and positioning as needed to stay relevant and competitive.

Implementing new B2B brand messaging and positioning is a strategic process that requires a deep understanding of your audience, a clear UVP, alignment with core values, and a commitment to consistency and adaptation. By following these steps and staying attuned to your market, you can position your B2B brand for success in a competitive business environment. Remember that effective brand messaging is not a one-time task but an ongoing effort to connect with your audience and drive business growth.

If you’re considering rethinking your brand messaging and positioning, we are here to help. Contact us today at richard@meticulousmedia.co.uk

Differentiation is everything when building a strong B2B Brand

In the B2B sector, standing out from the crowd is imperative to achieve success. With countless companies vying for the attention of the same target audience, the importance of differentiation cannot be overstated. Building a B2B brand that is distinctive and memorable is not just a luxury; it's a necessity. So, why is differentiation so critical in the B2B space and how it can be achieved effectively?

1.     Cutting Through the Noise: In the digital age, businesses are inundated with information and choices. To capture the attention of potential clients, your brand needs to be unique and instantly recognisable. Without differentiation, your brand risks getting lost in the noise.

2.     Building Trust: Differentiation not only attracts attention but also builds trust. When a B2B brand sets itself apart from competitors, it communicates expertise, reliability, and a commitment to delivering value. These qualities are essential for establishing trust in the B2B realm, where business decisions often involve significant investments.

3.     Targeted Marketing: Effective differentiation allows you to tailor your marketing efforts to your specific audience. By understanding what sets your brand apart, you can create content and campaigns that speak directly to the needs and pain points of your target market.

4.     Reducing Price Sensitivity: When your brand is distinctive and offers unique value, price becomes less of a determining factor in purchasing decisions. Customers are often willing to pay a premium for a product or service they perceive as superior or one-of-a-kind.

5.     Long-Term Sustainability: In a highly competitive B2B landscape, the ability to differentiate can be a long-term sustainability strategy. Brands that are not easily replicable are more likely to weather economic downturns and industry changes.

Now that we've established the significance of differentiation, let's explore how you can effectively implement it:

1.     Know Your Audience: To differentiate effectively, you must understand your target audience's needs, pain points, and preferences. Conduct market research, gather feedback, and create detailed buyer personas to guide your differentiation strategy.

2.     Unique Value Proposition (UVP): Craft a compelling UVP that clearly communicates what makes your brand special. Focus on how your product or service solves specific problems or fulfills unmet needs that your competitors cannot.

3.     Consistent Branding: Ensure that your brand's messaging, visuals, and tone are consistent across all channels. Consistency reinforces your brand's identity and makes it easier for customers to recognise and remember you.

4.     Innovate Continuously: Stay ahead of the curve by continuously innovating. Introduce new features, services, or technologies that provide a competitive edge and keep your brand fresh and relevant.

5.     Customer-Centric Approach: Listen to your customers and adapt based on their feedback. A customer-centric approach not only fosters loyalty but also helps you refine your differentiation strategy based on real-world experiences.

6.     Tell Your Story: Share your brand's story and values authentically. Customers connect with businesses that have a human element, so make sure to convey the people and passion behind your brand.

7.     Monitor the Competition: Keep a close eye on your competitors to ensure that your differentiation strategy remains relevant. Be ready to adjust your approach as the competitive landscape evolves.

Differentiation is the cornerstone of a successful B2B brand. It enables you to cut through the noise, build trust, target your audience effectively, and reduce price sensitivity. By understanding your audience, crafting a unique value proposition, and maintaining consistency, you can set your brand apart and create a lasting impact in the B2B market. Remember, differentiation isn't a one-time effort; it's an ongoing process that requires constant innovation and adaptation to stay ahead of the competition.

Contact richard@meticvulousmedia.co.uk for more information on how we can help you to stand out from the crowd.

The fundamental importance of graphic design in the B2B Sector

In the world of B2B transactions, the importance of good graphic design often goes unnoticed or underestimated. While B2B interactions may not always seem as visually driven as their B2C counterparts, the role of graphic design is just as critical, if not more so. Effective graphic design in the B2B sector can make a significant impact on a company's success by enhancing its brand identity, improving communication, and ultimately driving sales and growth.

Creating a strong brand Identity

In the B2B world, establishing a strong brand identity is paramount. Graphic design plays a pivotal role in creating a visual representation of your brand that resonates with your target audience. A well-designed logo, consistent colour schemes, and appealing typography can help differentiate your company and make it memorable to potential clients.

A cohesive and professional brand identity signals trustworthiness and reliability, qualities that are essential in the B2B sector where long-term relationships and trust are paramount. Customers are more likely to engage with businesses that convey a strong and consistent brand image through effective graphic design.

Communicating complex information

B2B transactions often involve complex products, services, or processes. Graphic design can simplify and clarify this complexity by visually presenting information in a way that is easy to understand. Infographics, charts, and diagrams can transform intricate data into digestible visual content, making it easier for clients to grasp the value your business offers.

Well-designed presentations and marketing materials can effectively communicate your company's capabilities, which is crucial during sales pitches and negotiations. Visual aids that are visually appealing and well-organised can leave a lasting impression on potential clients, increasing the likelihood of successful deals.

Enhancing user experience

In the B2B sector, user experience extends beyond websites and apps. It encompasses every interaction a client has with your business, from reading a proposal to receiving an invoice. Good graphic design can greatly enhance these interactions.

Clear and well-designed documents, reports, and invoices not only convey professionalism but also make it easier for clients to navigate and understand the content. A positive user experience can contribute to client satisfaction and foster long-term business relationships.

Building credibility and trust

In the B2B sector, trust is foundational. Businesses are more likely to collaborate with companies they perceive as credible and trustworthy. High-quality graphic design, which reflects attention to detail and a commitment to excellence, can help build credibility and trust in the eyes of potential clients.

Effective use of design elements such as typography, imagery, and layout can convey professionalism and reliability. Clients are more likely to trust a business that invests in its visual identity, as it suggests a commitment to delivering high-quality products or services.

Staying competitive

The B2B landscape is competitive, and businesses that invest in good graphic design gain a competitive edge. A well-designed website, marketing materials, and branding assets can set your company apart from competitors that may neglect these aspects.

In addition, staying up-to-date with design trends and technologies can demonstrate your company's adaptability and forward-thinking approach, further boosting your competitiveness in the market.

Generating leads and sales

Ultimately, the B2B sector, like any other, is about generating leads and driving sales. Effective graphic design can be a powerful tool in this regard. Engaging visuals, compelling marketing collateral, and a user-friendly website can attract potential clients, encouraging them to explore your offer and convert them into paying customers.

The importance of good graphic design in the B2B sector cannot be overstated. It plays a multifaceted role in shaping a company's image, communicating complex information, enhancing user experience, building credibility and trust, staying competitive, and driving sales. To thrive in the B2B world, businesses must recognise the value of graphic design as a strategic asset that can lead to long-term success and growth.

Contact richard@meticulousmedia.co.uk to learn more about our design studio capabilities.

The power of human copywriters: bridging creativity and connection

In the age of artificial intelligence and advanced automation, the value of human copywriters may seem to be diminishing. After all, AI-driven algorithms can generate text quickly and efficiently, making it tempting to believe that humans are becoming obsolete in the world of content creation. However, the truth is quite the opposite: human copywriters remain as indispensable as ever, and their unique skills and creativity continue to play a crucial role in the world of marketing and communication.

Creativity and originality:

One of the most significant contributions of human copywriters lies in their ability to infuse creativity and originality into their work. While AI can generate text based on patterns and data, it lacks the human touch that comes from experience, emotions, and culture. Human copywriters can craft compelling stories, write emotionally resonant content, and create unique brand voices that connect with audiences on a deeper level. They can adapt their writing style to match the tone and personality of a brand, ensuring that the message feels genuine and relatable.

Understanding the nuances:

Human copywriters possess the remarkable ability to understand the nuances of language and culture. They can tailor their content to specific target audiences, taking into account regional dialects, idioms, and cultural sensitivities. This level of understanding is crucial for crafting messages that resonate with diverse and global audiences. It ensures that content is not only grammatically correct but also culturally appropriate and respectful.

Adaptability and emotional intelligence:

Copywriting is not just about stringing words together; it's about understanding human psychology and emotions. Human copywriters can tap into their emotional intelligence to create content that resonates with readers on a personal level. They can adapt their writing to evoke the desired emotions, whether it's excitement, empathy, trust, or humor. This adaptability allows them to connect with audiences on a deeper level, fostering brand loyalty and trust.

Problem-solving and critical thinking:

Effective copywriting often involves addressing complex problems and presenting solutions in a clear and persuasive manner. Human copywriters excel in critical thinking and problem-solving. They can analyse a brand's challenges, identify its unique selling points, and craft messages that effectively communicate value propositions and benefits. They have the ability to think creatively to overcome obstacles and turn them into opportunities through their words.

Building authentic relationships:

In an era where authenticity is highly valued, human copywriters are instrumental in building authentic relationships between brands and their customers. They can create content that reflects a brand's values and mission authentically, making customers feel like they are engaging with a genuine, trustworthy entity. Authenticity in messaging fosters long-term relationships, as customers are more likely to connect with brands that share their values and beliefs.

Adherence to ethical standards:

Human copywriters are accountable for the content they create. They understand the importance of ethical communication and can navigate sensitive topics with care and responsibility. They are less likely to produce misleading or harmful content, ensuring that brands maintain a positive reputation and trust among their audiences.

Humanising brands:

Perhaps one of the most critical roles of human copywriters is humanising brands. They bring a human touch to marketing efforts, making brands more relatable and personable. By creating content that resonates with the human experience, they help break down the barriers between corporations and consumers. This humanisation can lead to increased customer loyalty and advocacy.

While AI and automation have undoubtedly transformed the field of content generation, human copywriters remain essential for creating meaningful and impactful content. Their ability to infuse creativity, adaptability, emotional intelligence, and ethical standards into their work sets them apart from machines. Human copywriters play a pivotal role in bridging the gap between brands and their audiences, forging authentic connections that are built on trust, empathy, and shared values. As technology continues to advance, it's important to recognise that the power of human copywriters lies not just in their words but in their ability to make those words resonate with the hearts and minds of readers.

Want to chat about your requirements with a human being? Contact us today on +44 (0) 207 205 4779.

An extension of your team

In our experience, when we ask how many people deal with marketing and PR within an organisation the answer is always surprising. Teams are smaller than five, and are often run by a single superstar that wears so many hats it’s impossible to match one to an outfit!

One of the many elements under the marketing and PR remit is content, and this can often be the bottleneck that causes campaigns to stall and deadlines to be missed. Let’s be fair, not everybody in this world is a natural writer, and when budgets are stretched the possibility of adding one to the team is non existent.

This is where a specialist agency can pay dividends, as where content is needed they can deliver what’s required taking only a fraction of the time it would take to you write it yourself. With a good brief a high quality agency can produce sparkling results, and you can choose to pay per piece or even retain that agency for way less than a staff writer’s salary per month.

Essentially, you add a specialist to your team for minimal outlay, and you add the peace of mind that whenever content is required you have someone to turn to that is reliable, fast and above all competent. At Meticulous, for example, our clients feel that we are truly embedded within their teams, and we take the time to understand a business and its target markets to better inform our writing.

It’s a simple formula, but it takes a great deal of experience and skill to get it right. Fortunately, we have been in the business for a good number of years, so we believe we have it fine-tuned by now - and so do our clients!

Contact us for an informal chat if you think this approach could add value to your team. Email richard@meticulousmedia.co.uk, or call +44 (0) 207 205 4779.

Hard times? Cut back the smart way

It’s no secret that PR and Marketing budgets are the first to be cut in times of economic uncertainty, but it would be unwise to cease and desist activity entirely. Those that present a strong front in the bad times are generally seen as the go-to companies when the good returns, therefore maintaining a level of consistency can pay dividends to those willing to keep their foot on the accelerator - albeit not flat to the floor.

If you are considering cutting back or taking things in-house, one thing to consider above all else before you do so is how you are presenting to market. If you are not differentiating your offer from that of your competitors when you do use agency support, it would be even less likely to gain traction when brought in-house.

It is here that a messaging and positioning workshop can set you on the correct path before you start. By investing in a deep-dive into the competition, courting the opinions of the media and your customers, and also from your teams, it is possible to gain a clear picture of your perception both externally and internally, and to push on the areas of strength that set you apart from the rest.

This can then be shaped into a messaging grid that all of your people can leverage when communicating with customers across all platforms - be it in person, online or through impactful written content. At every touch point your messages will be clear, fresh and differentiated from the competition - making them stand out for all the right reasons.

Contact us today to learn more about implementing a messaging and positioning exercise and how it can add tangible value to your business.

Email: richard@meticulousmedia.co.uk, or call +44 (0) 207 205 4779.

Good relations?

Writing engaging, relevant content is fundamental to a successful campaign, but all of your efforts to write it could be in vain if you don’t have good media relations to back it up.

Of course you can post content directly to your website, but the vast majority of potential customers will be looking to trade media for their information in the first instance, and this is where you require a good, consistent presence.

Knowing your audience and where they consume their content is key, as only then can you hope to build an effective media landscape - or hit list if you will. Once you have this, it is then vital to build a working relationship with the various contacts within those outlets - editors, sub-editors, sales people, even the publisher - to ensure your content has a place within their communications.

From scratch, this can be difficult to achieve quickly, and that is where a company with established connections within your target markets can prove invaluable. Why build those relationships when you can leverage existing ones?

On the flip side, there will of course be times when these relationships do need to be developed from a blank canvas, but in those instances it is also possible to leave the hard work to the professionals. Dealing with the media is what they do after all.

Regardless, you need to have a solid relationship with the people running the platforms you hope to leverage, and you need to have good content to help them to create engagement. Here, a media relations expert with a solid content creation team behind them can really add a great deal of value.

So ask yourself a few questions. Do you need a rethink in terms of who is seeing your content? Are you publishing information that is only being read by your competitors - as opposed to potential customers? Do you need help to be more effective in this area?

Talk to us today about the right way to develop a media landscape, and how best to serve it in a mutually beneficial way that gets results.

Email richard@meticulousmedia.co.uk, or call 0207 205 4779.

Getting your branding ducks in a row

So you’ve worked hard to create a fresh, differentiated messaging and positioning platform for your business, and now it’s time to ensure it is handled with the respect it deserves across all platforms you hope to utilise to reach you audience.

There is a level of frustration that occurs that is hard to put into words when a brand is inconsistent, therefore to have very clear guidelines in place is essential to make sure everyone is following the rules.

Your assets guide can cover everything from colour palette and avatars to typography and merchandising, and should be completely unambiguous.

Think hard about how you want to present your brand to the world, commit it to paper (or Mac screen more likely), and educate your people on exactly how it should be applied.

For examples of this approach and to discuss how this could help your brand, contact us today at richard@meticulousmedia.co.uk

Do you have a disconnect between sales and marketing?

It’s not uncommon for sales and marketing teams to stay in their own lanes, but this can inevitably lead to a disconnect that sees a lot of effort go to waste and a lot of opportunities missed. The marketing team is there to make the life of the sales team easier after all, therefore to be on the same page means everybody’s jobs - and lives - can become that little bit simpler.

The marketing team is also there to maintain the public image of a company, and here being on the same page also helps enormously. Sales people are the ones that have the interaction at customer and potential customer level, therefore understanding exactly how to position a company and its offer on those occasions is vital.

The key word is understanding, and here a messaging and positioning exercise can really help to crystallise exactly what it is that needs to be pushed out to the market across the platforms customers use to gain their information. Consistency of messaging and true differentiation from the competition are core to this, and can only be uncovered properly through honest engagement.

To avoid the tail wagging the dog - as it were - bringing in representatives from both teams means everyone can have their input into the final approach and everyone can buy into it before it goes live to the market. The hymn sheet is clear, and everyone is singing from it with the same common goal in mind.

Sound simple? Well, it is and it isn’t. To find out more about the process, why not drop us a line today to discuss further: richard@meticulousmedia.co.uk

Are you saying the same as everybody else?

The way we present ourselves to both existing and potential customers can sometimes become a little obvious. Take a close look at your competitors and what they are saying, and the likelihood is you are saying the exact same things. Although you may be saying them in a slightly different way, the essence will be the same in many cases… you have caught up with each other!

To avoid this scenario, which can make it difficult for customers to make a decision, it can be entirely beneficial to have an external partner look at your messaging and positioning, to question what really sets you apart from your competitors, and ultimately to push on those differentiators.

The ideal situation will involve the input of individuals from across your business - from the C-suite to the factory floor as it were - as it is necessary for every area of the business to buy into and believe in the new approach to how you present yourselves to market.

It is also a good idea to have input directly from the media landscape you are looking to target - the editors and journalists you hope will give you column inches. How do they perceive you and your offer? Do they know you as well as you think they do?

A refresh of your messaging and positioning will help to answer these questions and enable you to work on the areas where education ad enlightenment are required.

Want to find out more? Give us a call today or email richard@meticulousmedia.co.uk

Design studio firing on all cylinders

Since opening on 1 February the design studio at Meticulous has been a hive of activity. Quite frankly it looks like an Apple space launch in there, with creative vibes all over the place! Chris has had a good chance to settle in and is already producing some outstanding visual content for our customers. It’s all hands to the design pumps, but we always have time to discuss new projects with you.

Give us a call today if you need to tap into our studio capabilities. Chris would be delighted to hear from you on: +44 (0) 7799 866701.

Welcome to the new look Meticulous

As a company that practices what it preaches, we took a long hard look at ourselves and decided the time was right to change things up. Often, it is easiest to stick to the status quo – if it ain’t broke don’t fix it – but in our opinion this is simply not an option, particularly as we are all navigating some pretty challenging times.



Those that thrive when the landscape is difficult are those that can differentiate themselves from the competition – and our business is differentiation. As such, we have worked hard to reflect how the company has evolved since our last website was created, and concentrated on shining a light on how we can add value to you – our customer.



As you move through the shiny new pages, what you will find is a step-by-step process that, when executed correctly, will enable you to focus your communications on those areas of your business that you do best. The things you do better than your competitors, and that add the most value to your own customers.

Focus is the operative word here, as often we cannot see the woods for the trees when it comes to our own messaging and positioning. Eventually, and usually very quickly, your competitors will be saying something very similar to you, and the key is to keep ahead of that situation by consistently evolving how you present to market.



We can help. We are that devil’s advocate that will open your eyes to the elements that may not have been clear to you before. Some things may be tough to hear, particularly when it comes to perception, but ultimately you will benefit from a process that will enable you to truly stand out from the crowd.



You’ve heard the phrase ‘do not expect anyone to do something you wouldn’t do yourself’?



We did it. Will you?



Contact us today for an informal, or even a formal conversation. We are always happy to answer any questions.



Best,

Richard


richard@meticulousmedia.co.uk 


Chris Wreford joins Meticulous Media as Creative Director

Chris Wreford has been appointed Creative Director at Meticulous Media as of January 2023. He brings to the role over 25 years’ experience in broadcast design, music and corporate design, and has worked across a broad spectrum of creative disciplines, from content graphics, print, title and CGi sequences, to art direction, character design, concept art, branding and digital campaigns. His experience adds further depth to Meticulous’ offer, and ensures its customers can present themselves to market with stunning visuals as well as hard-hitting content.

“A short glance at the ‘What We Do’ section of our website is enough to see what Chris and his team are capable of,” commented Richard Piper, Managing Director at Meticulous Media. “Chris brings endless creativity, drive and passion to the business, and we are delighted to have him launch our design studio, which is new for 2023. He has a unique ability to bring out the best in a company through impactful visual content, and this will give our clients a distinct edge.

”

Chris Wreford added: “I am excited to join the team at Meticulous, and am looking forward to opening the studio on 1 February. I have worked with Meticulous extensively over the past few years and the way we have collaborated made it an easy decision to make things more official. To add design capabilities to the exceptionally strong content offer means our customers now have access to a full service partner, delivering even more value with every element delivered in-house.”



For more information, please contact Richard Piper at richard@meticulousmedia.co.uk