BLUE APPLE CONTRACT CATERING

Blue Apple came to us with a very specific brief. To raise the company’s profile in the business and industry (B&I) sector it was looking to target, to generate buzz around its offer and to drive genuine leads for its salespeople.

Having worked extensively within the foodservice sector, we immediately set to work on defining Blue Apple’s message to the B&I industry, and developed a bespoke media landscape to drive content to. Our media team leveraged their contacts in the sector to ensure ambitious coverage targets were met, and Blue Apple became a regular contributor to a number of high profile publications and online platforms in the sector.



Analysing the trends and challenges in the B&I sector enabled us to tailor content that would resonate with Blue Apple’s target personas, and as a result of our collaboration the company succeeded in raising its both its profile and share of voice.

www.blueapplecatering.co.uk