LYNX AFRICA : HOT SINCE 95
Chris worked with the guys at Unilever’s Ustudio and Oliver films to come up with a series of illustrations which incorporated elements from 90’s pop culture and had a surreal twist. The illustrations became part of the key visual for the Hot since 95campaign, which celebrates 25 years of its best-selling and most iconic fragrance, Lynx Africa.
The campaign features a brand-new TV advert and a wide ranging print campaign, and Chris’ illustrations featured as a key part. Here’s a selection of the illustrations that made the final visual.
This a how the final campaign looked when it launched. The campaign was featured across TV, video on demand, Out Of Home, social and in-store, and a special edition gift set was planned for Christmas.
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