In our experience, when we ask how many people deal with marketing and PR within an organisation the answer is always surprising. Teams are smaller than five, and are often run by a single superstar that wears so many hats it’s impossible to match one to an outfit!

One of the many elements under the marketing and PR remit is content, and this can often be the bottleneck that causes campaigns to stall and deadlines to be missed. Let’s be fair, not everybody in this world is a natural writer, and when budgets are stretched the possibility of adding one to the team is non existent.

This is where a specialist agency can pay dividends, as where content is needed they can deliver what’s required taking only a fraction of the time it would take to you write it yourself. With a good brief a high quality agency can produce sparkling results, and you can choose to pay per piece or even retain that agency for way less than a staff writer’s salary per month.

Essentially, you add a specialist to your team for minimal outlay, and you add the peace of mind that whenever content is required you have someone to turn to that is reliable, fast and above all competent. At Meticulous, for example, our clients feel that we are truly embedded within their teams, and we take the time to understand a business and its target markets to better inform our writing.

It’s a simple formula, but it takes a great deal of experience and skill to get it right. Fortunately, we have been in the business for a good number of years, so we believe we have it fine-tuned by now - and so do our clients!

Contact us for an informal chat if you think this approach could add value to your team. Email richard@meticulousmedia.co.uk, or call +44 (0) 207 205 4779.