The way we present ourselves to both existing and potential customers can sometimes become a little obvious. Take a close look at your competitors and what they are saying, and the likelihood is you are saying the exact same things. Although you may be saying them in a slightly different way, the essence will be the same in many cases… you have caught up with each other!

To avoid this scenario, which can make it difficult for customers to make a decision, it can be entirely beneficial to have an external partner look at your messaging and positioning, to question what really sets you apart from your competitors, and ultimately to push on those differentiators.

The ideal situation will involve the input of individuals from across your business - from the C-suite to the factory floor as it were - as it is necessary for every area of the business to buy into and believe in the new approach to how you present yourselves to market.

It is also a good idea to have input directly from the media landscape you are looking to target - the editors and journalists you hope will give you column inches. How do they perceive you and your offer? Do they know you as well as you think they do?

A refresh of your messaging and positioning will help to answer these questions and enable you to work on the areas where education ad enlightenment are required.

Want to find out more? Give us a call today or email richard@meticulousmedia.co.uk