Placing your business at the heart of the markets you serve is our focus.
Your brand messaging and positioning are key to achieving the results you deserve, and in partnership we will ensure these elements are executed and presented in the most impactful way
possible. As an extension of your team we interrogate perception, both internal and external, and push on the differentiators that uniquely position you as a thought leader that adds tangible value.
BRAND MESSAGING &
POSITIONING
Differentiating your business from your competitors is key
to achieving growth. Look at the top five companies in the
markets you serve and you will likely discover that their
content is much the same. Don’t allow yourself to be lost
in the noise. Our unique process will take you, and us, on
a deep learning exercise into the fabric of your business,
enabling the identification of core elements that set you
apart and their presentation to your audience with
powerful creativity.
CONTENT
How you present your brand messaging and positioning is key,
and requires a move from the tactical to the strategic.
It is no longer enough to send press releases over the wires and
to hope for the best. In a world where content saturates the
media landscape, highlighting value is the only way to move
to the top of the pile. Creating consistent, impactful content that
addresses pain points and offers solutions is core to what we do
at Meticulous - ensuring that regardless of the platform that brings
a customer to you, they are under no illusion as to who you are and
what you can add to their business.
DESIGN STUDIO
Now that you have a clear direction, it is time to let the studio work its
magic. Impactful messaging and positioning deserves impactful presentation,
and here we have the capabilities to take your business to the next level.
Brand identity is our passion, and how yours is represented matters as much
to us as it does to you. Our design team engage with you from the outset,
ensuring their knowledge of your business translates into visual representations
that capture the essence of who you are.
IMPLEMENTATION
Putting your new approach into action is the critical next step –
incorporating your brand messaging and positioning and visual
identity into your marketing, PR and sales collaterals and overall
content strategy. Meticulous can help you to develop a strategic
content plan that pushes on the differentiators that define your
business and ensures their communication to your desired target
personas. There is little gain to be had from a scattergun approach.
As such, we will ascertain where your audience gets its information
and deliver impactful content that resonates.
MEDIA RELATIONS
Your relationship with the media is key to achieving the best possible
outcomes from your PR & marketing campaigns. Our specialist media
relations experts are able to research and develop a bespoke media
landscape for your chosen target market, building relationships with
important publications and online platforms to ensure your message is
consistently placed before the people that matter.